Haunted hotel uses marketing to boost October bookings
A California resort used ghost tours and influencer trips to increase October occupancy. Clean data helped track demand spikes.
Travelers seeking unique experiences and marketers in hospitality should check for similar strategies.
Marketing strategy details
The resort's director highlighted ghost tour packages and influencer Fam trips as key factors in boosting October demand.
Data usage
The resort used clean guest data to identify and respond to demand spikes during the October period.
Common questions
How did the resort increase October bookings?
The resort offered ghost tour packages and hosted influencer Fam trips, which helped boost demand.
What role did data play in the strategy?
Clean guest data allowed the resort to track and respond to demand spikes during October.
Sources
- How The Claremont turned haunted lore into hotel demand Hospitality Net · hospitalitynet.org
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